Trey Tepichin, Co-Founder, Cloud Dentistry
With over 50 percent of its professionals as part-time or temporary workers, the dental industry often tends to run short-staffed. In such cases, where dental offices aren’t sufficiently staffed with hygienists or dental assistants, they are forced to rely on out-dated solutions like job boards and temp agencies. Job boards require offices to pay money upfront and can provide a plethora of unqualified applicants. The dental offices then have to accept these applicants and coordinate with them to determine their availability and hourly rate. On the other hand, temp agencies coordinate hires behind the scenes. For that reason, the process gets expensive, and they charge a high rate to find a hygienist or an assistant. Trey Tepichin, a Harvard educated individual with entrepreneurial enthusiasm, observed the difficulty of finding dental staff, especially for last-minute assignments. With this understanding, he launched a modernized dental staffing solution called Cloud Dentistry, a digital platform for booking qualified dental professionals on demand.
Tepichin describes the platform as a combination of LinkedIn and Uber. He justifies this analogy by stating that Cloud Dentistry is a profile-centric matching platform. Any dental professional looking for work can create their profile for free, marking the time and place they are available along with their hourly rate. Based on these criteria, the platform allows dental offices registered on Cloud Dentistry to look through their choices of dental professionals and book them directly through the platform. At this stage, the professionals get a mobile alert like Uber drivers would, where they can accept the assignment, do the work and get their desired pay. Tepichin sums up the company’s purpose as, “We provide an online platform that allows end users to connect and work together.”
Cloud Dentistry manages to bring this seamless process into the dental industry with a user-friendly payment plan. The dental professional can create their accounts on the platform free of charge, and unlike temp agencies, Cloud Dentistry doesn’t mark up rates to take their cut of the profits. Everything that the professionals make is 100 percent theirs. For dental offices, Cloud Dentistry upholds a freemium-to-premium model. The dental offices can create a free account to post jobs, initiate messages, and view the profiles of dental professionals in their area with reviews and background descriptions. Cloud Dentistry seeks payment only when the offices want to unlock two-way messaging with their potential hires and book them for an on-demand assignment with their live schedule. Similar to the iTunes model where the subscriber can pay a flat fee to listen to any song and download their favorites, dental offices only have to pay one flat fee to Cloud Dentistry and book unlimited temps, and if desired, can hire them full time with no additional cost.
We provide an online platform that allows end users to connect and work together
The platform’s importance in the marketplace is remarkable as there are innumerable situations where dental offices would require on-demand booking of hygienists or dental assistants. This need gets further boosted with the disrupted workforce from the COVID-19 pandemic. Many hygienists have mixed schedules because of remote schooling for their children, leaving them unable to go back to work. In this critical situation, the offices need a fast and agile solution, and Cloud Dentistry delivers.
The platform’s benefits to the professionals remain equally significant as even those who are fresh out of dental school can create an account and schedule their appointment. Tepichin remarks, “We have had people who have created profiles on our platform and got booked for a job the very next day.” He adds, “This practice also remains a great chance for these amateurs to set foot in different offices before they settle on where to work full time.” Additionally, more established dental professionals can also receive excellent opportunities using the platform, as their dental offices use them only three or four days a week. With Cloud Dentistry, these professionals can manage their schedules and monetize the fractional units of labor.
Cloud Dentistry also requires high standards of accountability and professionalism from its users. Before someone is allowed to work on the platform, Cloud Dentistry verifies the professionals’ state license, and only then are they allowed to go live on the site. Further, the quality of these professionals on the platform comes down to the end-user to navigate, as it is a peer-reviewed site. The dental offices can review the professionals, which helps the platform get a higher-quality pool of potential hires. “As a result of this accountability, over 95 percent of the professionals in our platform are ranked four out of five stars or better,” says Tepichin. To achieve this end and avoid dental professionals receiving a bad rating on their public-facing profiles, Cloud Dentistry provides an option for them to purchase background checks and boost their credibility to future employers. The company further ensures the credibility of these reviews by allowing only offices that have verified appointments with a professional to leave a review. And even if a professional gets a bad review, they can request an escalation process where a service person would look into the review and make sure that it was not completely off base.
The platform’s credibility is thus ensured and protects its customers from any undeserved negative feedback. Tepichin recollects one such success story as a dental graduate who worked as a temp for a whole year using Cloud Dentistry before opening up his own practice. After saving up enough money working as a temp, he opened his practice and used the other side of the platform to staff his business and showcase the different uses of Cloud Dentistry.
Today, Cloud Dentistry has significant growth numbers that reach up to 50,000 users. Since COVID-19, the company has doubled in size and transacted thousands of connections and bookings through the platform, while growing their revenue incredibly quickly. Over time, different verticals of healthcare, veterinarian, and aviation approach Cloud Dentistry, but the company solely focuses on the dental sector and reaching peak perfection for their customers.